Arts Alliance Media (AAM) has signed a deal to become the international content provider for HP's new Video Merchant Services business.

HP will now offer AAM's film content to distribution partners around the world, including North America.

HP Video Merchant Services powers online video web stores and provides content fulfilment for retailers. The service enables retailers to offer electronic downloads and DVDs produced on-demand. A beta version fo the service launched in February.

'Arts Alliance Media's strong relationships with European content owners moves us another step forward in realizing HP's vision for delivering not only compelling, but diverse content to US customers and eventually the rest of the world,' said Willem de Zoete, vice president and general manager, of HP's Digital Entertainment Services.

AAM has European download deals in place with Universal, Sony, Warner Bros, Twentieth Century Fox, Momentum, Icon, Fremantle, Tartan, Discovery Networks and Revolver Entertainment.