Internet TV network Babelgum has announced new deals with 25 content owners and distributors, both newcomers and established.

The content partners include the Rushes Soho Shorts Festival, Minstry of Sound TV, Shine, IMG, 3DD, Off The Fence, Journeyman Films, Entertainment Rights, Film Chest and Breakthrough Films.

The content includes exclusive coverage of the Rushes Soho Shorts Film Festival, including the finalist shorts in each of the festival's six categories, which will comprise a dedicated channel, which will also show past festival highlights.

Babelgum is aiming to build a library of 100,000 hours of content on demand, free, to users.

Silvio Scaglia, Babelgum's chairman and co-founder said: 'It is this variety of individually delivered professional content, coupled with the inherent interactivity of the Internet, that creates an entirely new user experience. On Babelgum, niche audiences will have immediate access to the content that works for them.'