TonyBall, the former CEO of British Sky Broadcasting, has been named the chairmanof Ingenious Media Active Capital (IMAC).

IMAC namedNeil Blackley as its non-executive director. He was formerly the head of UK and European Media Research at Merrill Lynch.

IMAC isthe media investment company that is intending to raiseup to $437m (£250m) when it floats on London's Alternative Investment Market. Ingenious will invest in film, TV,music, publishing, marketing services, and interactive projects.

IMACwill be incorporated in Guernsey. Its investments will be predominantly made in the UK in "mid-stage" companies.

Ball also serves as chairman of KabelDeutschland and as a director at BAA and Sky Italia. Blackley is also chairmanof the Apax Media Advisory board and a director ofIngenious Media and Stage Three Music.