Publicity veteran JeanneBerney, most recently executive vice president at Rogers & Cowan, isteaming up with P&F Communications to form P&F Communications/TheBerney Group, a PR, promotions and marketing agency headquartered in New YorkCity.
The one-stop full-serviceagency is now run by Berney with P&F's Barbara Pflughaupt and Raymond LForsythe who co-founded promotions business P&F in 1989.
While at Rogers & Cowan,Berney worked on the publicity campaign for indie megahit My Big Fat GreekWedding as well as Enigma, RealWomen Have Curves and Whale Rider. She also represented production companies including Intermedia,Franchise Pictures, IFC Productions, Revere Pictures and Ovation Entertainment.
She previously served assenior director of publicity, promotions and field operations for RysherEntertainment and Savoy Pictures, and director of publicity for Miramax.
She and Forsythe have workedtogether on various projects for over a decade. Forsythe has created andimplemented NYC and national promotional campaigns for over 150 theatricalmovies from companies including Focus, Newmarket, IFC Films, ParamountClassics, Gramercy Pictures, October Films, USA Films and Trimark Pictures.
Pflughaupt has managedP&F's work as national press representatives and strategic consultants forcircus group Feld Entertainmentand currently manages the agency'spublicity work on New Line Home Entertainment's DVD and VHS releases of the LordOf The Rings films.