UK-based New MediaEnterprises has signed deals with six Indian film companies to make majorBollywood titles available on through NME's HD Versatile Multilayer Discformat.
A bundle of 10 Bollywood titleswill be sold with a HD VMD player for the price of $299 through variousretailers.
"Bollywood productions have an epic globalaudience but viewers have been frustrated by the lack of high definitioncontent," said Mahesh Jayanarayan, CEO of NME. "Now, for the first time ever,VMD offers the vibrant, ultra-high quality high-definition experience which thecontent deserves. VMD's adoption by Bollywood alone will provide a life longannuity for NME. We are committed to providing high-quality HD content, butmost importantly we are making it affordable to both consumers and vendors."
NME has previously struckdeals with distributors in