The online fest welcomes independent films in any Indian, Pakistani, Bangladeshi or Sri Lankan language, theme or flavour.
The content will be uploaded, and made available for sales agents and distributors to stream or download, at no cost to the filmmaker. The site will also host a poll for viewers from across the globe to vote for their favourite films.
The organisers say that the Bindies Film Festival will offer aspiring filmmakers with a platform to have their films showcased to a worldwide audience without requiring a studio or distributor contract.
The categories for the Bindies are Short Films (3-59 minutes duration); Features (60 minutes and over); and Animation 2D or 3D, claymation and puppets, in short or feature format. The closing date for entries is August 15 and the festival launches on Sept 1.
Nigel Glynn-Davies, CEO of www.bollywood.tv, said: 'We are celebrating the wealth of talent that exists among the pool of indie filmmakers, whose films reflect a South Asian experience or sensibility.
'With the Bindies, we are demonstrating that filmmakers do not need a distributor on board to get their films out there. We are showcasing their work beyond financial and logistical restraints to ensure their art form receives the exposure it deserves.'
Bollywood.tv is currently racking upan average of one million hits a month. It also offers content for mobile platforms; regular live sports content; an online market selling Bollywood materials and luxury goods from South Asia; entertainment and music news; and an online betting exchange.
Some of its partners include UTV, Adlabs, Sony Pictures Entertainment and Venus.