The Weinstein Company (TWC) has hired Stephen Bruno as president of marketing.

Bruno, who will oversee and execute marketing campaigns and strategy for all theatrical titles, was most recently director of consumer marketing at HBO. He will report to TWC co-chairman Harvey Weinstein and COO David Glasser in New York.

The current TWC marketing executive team will remain in place.

In a statement Bruno said: “The Weinstein Company is where I began my career in marketing under the leadership of Harvey and Bob, so I am especially honoured to return in this capacity and extremely excited to be re-joining Harvey and David Glasser. I know that our team will rise to the challenge of developing and executing effective marketing campaigns for an exceptional release slate.”

Prior to joining HBO, Bruno was VP of marketing for TWC, where he worked on releases including Inglourious Basterds, A Single Man, Vicky Cristina Barcelona and The Reader.