Despite only playing its third weekend in Bulgaria The Lord Of The Rings: The Return Of The King has already lost its box office crown.
The 11-time Oscar nominated fantasy film dropped 63% in its third weekend in the Eastern European territory and saw its number one position go to newcomer Welcome To The Jungle. Distributor Alexandra Group will not be too concerned however as they distribute both titles. Alexandra Group handles Warner Bros, Columbia Tristar and 20th Century Fox titles in Bulgaria.
Welcome To The Jungle (aka The Rundown), which stars Dwayne 'The Rock' Johnson, Seann William Scott, Rosario Dawson and Christopher Walken, recorded nearly 23,000 admissions over the three-day weekend at 15 screens - five less than King.