Buena Vista International Television (BVITV) has appointed Alison Homewood as vice president of sales for Europe, Middle East and Africa, it was announced by Tom Toumazis, vice president and managing director, BVITV.

Homewood will report directly into Toumazis and joins BVITV from BBC Worldwide where she was deputy managing director for Europe, Middle East, India and Africa.

Homewood will join BVITV in early May and lead the EMEA sales force through the international upfronts and May Screenings when BVITV is expected to unveil another strong slate of television series for the international market.

'Television is one of the fastest moving industries around and Alison's record of achievement at the BBC single her out as an outstanding and innovative executive who has the vision and ability to ensure we manage our complex portfolio of assets effectively to grow our business,' said Toumazis.

Homewood comes to BVITV with a wealth of sales and business development experience. Prior to joining the company, she was deputy managing director, Europe, Middle East, Africa & India at BBC Worldwide.

In her six years in this role, she developed the business internationally in a complex marketplace, growing sales figures year on year, spearheading new business, new technology and marketing opportunities. She was also key to the international sales development of such successful cross-media properties as the Teletubbies, Top Of the Pops and the Walking With.'brand.