Carlton Screen Advertising has promoted Gemma Atkinson to sales director.
Atkinson joined the company in 1996 and served recently as sales controller.
Atkinson will be responsible for continuing to attract advertisers to cinema advertising, working with both agencies and clients.
She said: 'I fully believe in the ever-increasing power of the cinema space and I'm delighted that my new role gives me even further responsibility to communicate this to brands and media agencies alike. We have created the opportunity to take our operations to the next level and I'm very excited about what this offers to our clients.'