London-based publicist Emma Chapman is setting up a new film PR agency EC2PR, in collaboration with entertainment on-line marketing and PR company Greenroom Digital.

Chapman, who was previously at Shine Communications, has recently headed publicity and distribution campaigns for films including Walter Salles' highly anticipated The Motorcycle Diaries, and events including the re-launch of London's Curzon Mayfair Cinema.

Creative agency Greenroom Digital has clients including Pathe, UIP, Momentum Pictures and 20th Century Fox, and offers full online marketing and PR services including advertising and creative website design, all supported by online PR, promotion and guerrilla activities. It also has in-house shooting and editing facilities and a broadband micro-studio, and offers an EPK and promotional video service as well as programme content.