The Indian Film Exporters association has announced the sale of 104 films to a Chinese delegation in New Delhi on a visit to the 33rd International Film Festival of India.

The 104 films, including all the films made under the Yashraj Films banner, Karan Johar's Kabhie Khushi Kabhie Gham and Kuch Kuch Hota Hai, Lagaan, Devdas and Mujhe Kuch Kehna Hai, have been sold to the state-owned Chinese Television.

Sushma Swaraj, Indian Minister for Information and Broadcasting told, "Indian film exports are in the range of $18m and China is the latest market that India is tapping, besides Japan". Currently Indian sales to China are in the range of $2m.

Meanwhile a delegation from South Africa is promoting the territory as a location for Bollywood films. Bheki W J Langa, from the department of economic development and tourism told, "We are here to sell locales, set up office in Mumbai, buy distribution rights as well as sign up for co-productions with Bollywood film-makers".