Produced and distributed by Sahamongkolfilm International, Chocolate is also the only film across Asia that has managed to beat Stephen Chow's alien comedy CJ7, which opened at the top of the box office in five Chinese-speaking territories over Chinese New Year.
Released on a much wider scale of 121 screens, Chocolate took the top spot for two straight weekends, keeping CJ7 in second place. It dropped to the second spot only in its third weekend when sci-fi adventure Jumper opened.
Currently around four local titles are released in Thailand each month. Upcoming major releases include black magic horror Art Of The Devil 3, Tony Jaa's directorial debut Ong Bak 2, Wisit Sasanatieng's The Red Eagle and Nonzee Nimibutr's Queens Of Pattani.