Theproblem of closing release windows is 'the only issue that can end cinemaas we know it,' John Fithian of the National Association of Theatre Owners(Nato) in the
'Thepreservation of theatrical release windows is the most important issue weface,' he said, calling on distributors and producers to see the futurepitfalls and exhibitors to get tough. When Steven Soderberg'sBubble opened in the
Fithianargued that it was shortsighted to reduce the windowsbecause of the argument that theatrical business no longer generates themajority of revenues and does not see as swift a return of revenue toproducers anymore.
'Cinemabusiness drives all business. It creates the buzz and the marketing for allthat happens after,' he argued. 'Our statistics show that themajority of
'Ibelieve if you close theatrical windows not only will cinemas close but the studios'pie will be shrunk and overall revenues will go down,' he concluded.'It is fundamental to our future.'