Cinema loyalty pass hits French market shares

By 2001-02-21T12:01:00

French exhibitor Gaumont, severely hit by a slump in cinema ticket sales following the launch of UGC's cinema loyalty pass in March 2000, has seen its revenues slide 15% to $215m in 2000, despite launching its own pass last September, in partnership with Paris exhibitor MK2.

SIGN IN if you have an account

Do you want to keep reading?

Register  for free access to five articles a month

Untitled design (14)

Subscribe today and unlock access to:

  • Unlimited film & TV news, reviews and analysis on Screendaily.com                                            
  • All print and/or digital editions of Screen magazine
  • Breaking news alerts sent straight to your inbox
  • Digital festival and market dailies
  • Weekly awards magazines

 

Access premium content Subscribe today

If you have an account you can SIGN IN now