In a new industry innovation, the Danish Film Institute has allocated about $125,000 (600,000 Danish Kroner) for production of mini features for mobile phones. This marks the first large scale public funding for the mobile format, with these shorts earmarked to run 90 seconds to three minutes.

Oscar winner Martin Strange-Hansen has made a series of super-short films about the sometimes embarrassing daily lives of teenagers.

Miriam Nørgaard, film consultant in the youth department at the Danish Film Institute, said: 'Our intention is to meet the young on their own half of the playing field. On the platforms they cherish and in the midst of their social networks. For example YouTube and Arto. We want to experiment with the teenagers help in creating the stories in that way giving them incitement to distribute the stories themselves.'

Koncern TV and Film Production, Tju-Bang Film, Eyeworks Denmark, and TV 2 are also involved in the scheme.