Day Watch, the firstsequel to Russian horror fantasy thriller NightWatch, has followed its predecessor and broken box office records in
Distributedby Gemini Film the sequel was released on New Year's Day in
Theever-expanding market, which saw 25% market growth last year, has seen asuccession of record-setters in the past 18 months. Night Watch, which opened in July 2004, was the first of recentlocal titles to set a new record taking $16.03m in
Day Watch also enjoyedthe widest release ever in
Thefilm's $3m advertising campaign was unprecedented in its size and scope,featuring ubiquitous poster advertising in major cities, numerous TV spotsgiven the film's pedigree as a product of the biggest state television channel,Channel One Russia and more cinema teasers and trailers than for a majorHollywood release.
Afactor that helped the film overtake its predecessors in record time was therelatively new, New Year's holidays in
Night Watch has earned$31.74m worldwide to date and is
Thethird and final instalment in the trilogy, written and directed by Timur Bekmambetov and based onnovels by Sergei Lukyanenko,Dusk Watch is expected to be releasedin 2007.