California-based Image Entertainment has hired three new industry executives: Steven DeMille, Steve Saltman and J. Beck.

DeMille will serve as senior VP, marketing. He comes from First Look Home Entertainment.

Saltman has been named senior VP, domestic TV sales and he most recently worked at DEJ Productions.

Finally, Beck has been hired by Image as VP of acquisitions. Beck had been VP of acquisitions for First Look Pictures.

'We're really excited to have these gentlemen on board. Collectively they bring Image years of knowledge, experience and expertise, encompassing the most important aspects of feature film production, acquisition and distribution,' David Borshell, Image's Chief Operating Officer, said. 'We are making great strides in building our feature film division, one that is extremely competitive with all other independents currently in the marketplace.'