Digital Cinema Media has unveiled its new logo and brand identity, following its acquisition of advertising assets from ITV's Carlton Screen Advertising. Digital Cinema Media (DCM) a joint venture between cinema exhibitors Cineworld and Odeon, revealed its new logo which shows the company's name illuminated in a bright light projection. The logo is designed 'to reflect DCM's commitment to cinema advertising opportunities.'
Debbie Chalet, DCM's acting CEO said: 'We are all passionate about the potential of the cinema space in the 21st century and our new logo and brand vision reflects this. We are currently in a really exciting time for the industry. Not only are consumer admissions and advertising within the medium exceptionally strong, but we are continuing to welcome the possibilities offered through the digital evolution of the cinema.'