Miramax CEO Mike Lang to present keynote address during market.

MIramax Films is to exhibit at this year’s MIPCOM (Oct 3-6) market in Cannes. It is the first time the distributor has taken part in the event.

In addition, Miramax CEO Mike Lang will deliver a keynote speech as part of the Media Mastermind Series on the first day of the conference.

“The Miramax film library is among the most respected in the world, and we believe the movies and the brand have tremendous untapped global potential,” said Lang. “MIPCOM represents an exciting opportunity to meet and interact with global decision makers and establish meaningful partnerships. Our key initiatives will include the on-going expansion of our international television and digital sales efforts, development of both distinctive film as well as television programming and our hope to ultimately launch Miramax-branded cable channels as we seek to reach new audiences.”

Laurine Garaude, Director of the Television Division, Reed Midem (MIPCOM organisers) said: Mike’s deep experience in the digital arena, ranging from Miramax’s recent digital content delivery deals with Netlix and Hulu, to his early involvement with trailblazers in the digital arena and his strong relationships with other large entertainment companies and private investment firms, will be of tremendous benefit in exploring future opportunities in the world of entertainment content.”

In May Miramax agreed a deal with streaming service Netflix for up to 500 titles in the studio’s library, a pact reportedly worth more than $100m.

The company reached a deal with Hulu last month.

The Miramax library includes Pulp Fiction, Scream, Shakespeare in Love, Good Will Hunting, The English Patient and No Country for Old Men.

MIPCOM is an annual entertainment content market primarily aimed at the TV and digitial industries, drawing in more than 4000 buyers and 1,700 exhibitors from 100 countries.