Univideo estimates that 40million DVDs were sold last year. The average price of DVDs dropped 21% to$17-18 (14-15 Euros). Meanwhile, video sales slumped 47%.
Official figures for 2005will only be available in March or April. Univideopresident Davide Rossi said that estimates wereslightly below the industry's hopes. However, he said that in light of thecountry's current negative economic climate, the data highlighted "thestrength of the sector, which is guaranteeing support and profits to the wholefilm industry, in spite of increasingly complex competition sometimes due tonew media whose business plans are somewhat baffling."
The boom in
At the end of 2004, the lastyear for which official figures are available, 36% of Italian homes had
1. The Incredibles
2. Shrek 2
4. Shark Tale
5. Star Wars
* dataprovided by GFK