Canada's Alliance Atlantis Communications has appointed Jeffrey Elliott to the new position of senior vice president, in which he will be responsible for developing the company's on-line and Internet strategies.
Elliott joins Alliance Atlantis from Canadian cable channel operator Nestar Communications, where he was managing director of its Interactive division. In his new job, Elliott will work closely with Michael MacMillan, chairman and chief executive officer of Alliance Atlantis.
Commenting on the appointment, MacMillan said: "Jeffrey has spent his entire career in media and has a strong appreciation of the Internet. He brings to Alliance Atlantis a unique Internet programming philosophy that fully integrates television, programming and Internet activities."