She joins from Sony Pictures Home Entertainment.

Emma Pemberton has been appointed vice president, international new release marketing at Universal Pictures International Entertainment (UPIE).

Pemberton joins UPIE from Sony Pictures Home Entertainment where she most recently served as vice president international marketing, based in LA.

In her new role with UPIE, Pemberton will lead the home entertainment marketing strategy for all Universal’s new release titles, including central acquisitions, as well as overseeing the international rollout of UltraViolet.

She will report to Melanie Nicholas, senior vice president, marketing & licensees.