The UK 's Federation Against Copyright Theft (FACT) has launched a consumer education campaign about legal DVDS on eBay.co.uk.

eBay and FACT are reminding eBay sellers that listing pirated DVDs is illegal and working to ensure that buyers are bidding on legitimate products from reputable sellers.

A FACT-written guide about avoiding pirate DVDs is now available at eBay.co.uk.

'Warning our customers of the dangers and penalties associated with the illegal trade of counterfeits, as well as educating them on how to stay safe, is vital to keeping eBay a secure place to trade,' said Garreth Griffith, head of trust and safety at eBay.co.uk. 'We are sending the message that eBay is not the place to buy or sell fake or pirated DVDs and that; alongside industry and law enforcement partners we will take action against anyone who tries to do so.'

FACT is also a participant in eBay's Verified Rights Owner programme.