“We have to turn films into events again”: How French distributors are thinking creatively to attract audiences

Photo 1 YANNICK©ATELIER DE PRODUCTION - CHI-FOU-MI PRODUCTIONS-QUENTIN DUPIEUX-2023

Source: Chi Fou Mi Productions

Directors such as Ladj Ly, Eric Toledano and Olivier Nakache are travelling the country to engage with cinemagoers.

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