Fernando Del Rio has been appointed managing director of Universal Pictures Mexico, based in Mexico City.

Del Rio starts the post immediately and reports to Paulo Valente, regional managing director for Latin America, for Universal Pictures International Entertainment.

Del Rio moves from Twentieth Century Fox Home Entertainment, where he covered Mexico, Central America, Colombia, Venezuela and Ecuador. Previously he had senior sales positions at SC Johnson and Son.

In his new post, Del Rio will endeavor to grow Universal's home entertainment market share in Mexico through both studio projects and a growing number of local acquisitions.