France to end ban on TV advertising of films

By 2002-07-05T00:00:00

Just as a number of major international film distributors are beginning to seriously question the value of television advertising in the increasingly expensive movie marketing equation, France looks set to overturn its historic ban on advertising films on TV.

SIGN IN if you have an account

Do you want to keep reading?

Register  for free access to five articles a month

Untitled design (14)

Subscribe today and unlock access to:

  • Unlimited film & TV news, reviews and analysis on Screendaily.com                                            
  • All print and/or digital editions of Screen magazine
  • Breaking news alerts sent straight to your inbox
  • Digital festival and market dailies
  • Weekly awards magazines

 

Access premium content Subscribe today

If you have an account you can SIGN IN now