Devin International president Greg H Sims has launched a new company called Iron Entertainment with US theatrical and home video distribution capacity as well as financing, production and sales.
Sims is joined in the outfit by Herbert N Dorfman, the former president of Orion Home Video, who has been named president of Iron Home Entertainment.
A key investor in the new operation is Adam Levy, Iron's New York-based partner who is chairman of Warlock Records and its affiliated labels.
Warlock is releasing the soundtrack to Iron's movie Shoot Or Be Shot, a dark action comedy starring William Shatner and Harry Hamlin, which Iron will release theatrically in the US on Jan 18 next year. Iron will also sell international rights under its president, international, Vincent Petrillo, formerly of Devin.
The company's first theatrical release this December will be Vadim Jean's latest film One More Kiss to which Iron has acquired domestic rights. It was released in the UK by Metrodome Distribution.
Iron has also acquired worldwide rights to South Side and The Photographer. Iron plans to release both films theatrically.
Also joining the company is Sean B Hill as manager of acquisitions and development.