Followingthe UIP and Fox presentations, Warner Bros was next in line to present itsproduct reel to exhibitors at Cinema Expo in
WarnerBros Pictures International's Monique Esclavissatrevealed that in the last five years 60-62% of Warner Bros theatrical revenuehad come from international box office. She also stressed the importance oflocal productions and Warner's commitment to them, reminding delegates thatsince 1999 Warner Bros has distributed 100 local films in eight countries andhas already enjoyed several such hits this year, such as Les Bronzes 3 in France and Volver in
The footagewas met with laughter throughout and rousing applause at its conclusion. Oneleading exhibitor later told ScreenDaily.com,'It's going to be huge. It'll play right through the Christmasseason.'
Alreadykeyed up for the screening to follow it was perhaps little surprise that the trailerfor Superman Returns draw a bigpositive response.
Oneexhibitor who had the chance to see TheAnt Bully trailer on the
Other filmsfeatured in the reel included an early teaser trailer for Brad Pitt starrer TheAssassination Of Jesse James By The Coward Robert Ford, M Night Shyamalan's Lady InThe Water, horror The Reaping andfootage of Zack Snyder's 300 - a filmbased on a Frank Miller graphic novel and shot in the same process as lastyear's Sin City - which also earned apositive reception.
Exhibitorssaid Superman Returns looks to be astrong earner, although some are concerned about the film's length (some twoand a half hours) limiting scheduling.