Harry Potter And The Philosopher's Stone has claimed the all-time opening record in Brazil with 796,587 admissions on its first weekend (Nov 23-25). It pushes Planet Of The Apes off its best opening perch of 2001 as well as beating the all time record set by Rambo 3.

The worldwide phenomenon has captured a whopping 72% market share in Brazil, fueled by the unprecedented number of prints (484) released by Warner Bros.

Harry Potter is expected to come close to or exceed Titanic's first week admissions record of 1.3m.