New Dutch sales outfit, Orange Worldwide Film Sales is to get its international launch this week at Cannes. Headed by Michael Berkel and Peter van Vogelpoel, Orange arrives on the Croisette with four films on its slate.

The slate is headed by Britney Baby One More Time, a Ludi Boeken-directed comedy about a struggling film-maker's surprise encounter with a male transvestite. Pleasant Days, a Kornel Mundruczo-directed portrait of troubled Hungarian youngsters, Ilya Chaiken's Sundance 2001 comic drama Margarita Happy Hour and Rashid Masharawi's Ticket To Jerusalem, the tale of a mobile cinema operator operating on the West Bank.

Berkel is former head of the Netherlands Film Festival in Utrecht and now owns Comart Films, a distribution and exhibition company in South Africa. Van Vogelpoel is president of Amsterdam-based indies Argus Film Production and Upstream Pictures Distribution.