Start-up Hong Kong animationstudio Innotion is launching what it describes as the world's first CG bearmovie, Tonki Bear, at upcomingmarkets including MIPCOM and the AFM.
The English-language film,which is scheduled for release in spring 2007, is aimed squarely atinternational markets and has no recognisable Asian elements.
With a budget of $12m, thecreators say they're aiming for
The film is directed byformer Imagi International Holdings CG director Tony Tang, who establishedInnotion last year with partner Calvin Siu. Former Sony Asia productionexecutive Peggy Lee, who recently worked on Corey Yuen's DOA: Dead Or Alive, has come on board as producer.
Tang says the film, whichfollows a young bear and his pet miniature whale as they try out different careers,including basketball and Formula One motor racing, is aimed at the wholefamily.
"We thought the character ofa bear is something that can be easily accepted by international audiences," saysTang. "Also the concept of having the opportunity to try out all your differentdreams should keep a young audience interested."
Tang is planning a sequel,TV series and line of merchandising and is also in talks with online gamedevelopers.
Innotion is one of a numberof new Asian animation studios hoping to grab a slice of the lucrative CG animationmarket dominated by Pixar and DreamWorks. Backed by government support,