Jiangsu Eudemonia Blue Ocean Cinema Development Co. (Blue Ocean) today announced an agreement to install four new digital IMAX theatre systems in China.
Blue Ocean will build the first cinema in Suzhou Xinsu Tiandi International’s Cineplex at Xinsu Plaza in August of this year.
The remaining three theatre systems will be at new construction locations scheduled to open in early 2014: the Kunming Eudemonia Blue Ocean International Cineplex in Kunming; the Eudemonia Blue Ocean International Cineplex in Taizhou; and the Central Eudemonia Blue Ocean International Cineplex in Xuzhou.
Jiangsu Province is on the country’s east coast and has a population of 77 million.
Commenting on the announcement, IMAX CEO Richard L. Gelfond said: “Entering into a partnership with Blue Ocean is ideal for the growth of the IMAX brand in China. Blue Ocean was established by the state-owned Jiangsu Broadcasting Corporation specifically to develop cinemas, yet another example of how the nation’s exhibition industry is poised to continue its significant expansion over the coming years. We look forward to working with this important client at these four locations to offer audiences awe-inspiring entertainment experiences.”
“This agreement strategically aligns our brand with one of the strongest local exhibition brands in Jiangsu Province,” added Don Savant, Senior Vice President & Managing Director, Asia Pacific. “We believe that Blue Ocean is a reputable and knowledgeable exhibitor that is poised for significant growth, and we’re confident that our relationship with them will continue to fuel the growth of the IMAX network in China, which is set to more than double from approximately 40 sites today to 100 over the next couple of years,” continued Savant.