Imax Corp. has appointed PeterEiff to general manager,
Eiff joins Imax from consultingfirm International Film Finance Services. He has previously worked atLucasfilm,
'Peter's thoroughunderstanding of the importance and value of premium distribution channels forbranded event films made him the perfect choice to take on this crucial rolewithin Imax,' said Larry O' Reilly, Imax's executive VP of theatredevelopment. 'Of course, being a European native, who has spent the last14 years in
In his new role, Eiff willcreate new business opportunites for Imax and its studio partners by growingthe
Imax currently has 54theatres in EMEA with an additional 22 scheduled to open by 2008.