Following the success of its maiden venture Gadar/I>, India's leading satellite television operator Zee TV has plans to enter film production as a backward integration policy for its networks.
The company has announced plans to produce five $5m films a year. At present, the company has two movies in production Tere Liye and Bhagmati. In addition Zee has launched the first Entertainment City project at Ahmedabad with multiplexes, live entertainment and a shopping plaza. Zee plans to have 100 screens by the end of 2001.