Ingenious Media Active Capital has invested up to $10m (£5m) in Trinity Universal Holdings, a direct-to-consumer entertainment media, marketing and distribution business that mostly works with music-industry clients.
This is Ingenious Media's eleventh investment since its IPO in April 2006. The funding wil be used to further technological development, expand resources and develop new services.
Patrick McKenna, director of Ingenious Media, said: 'Trinity fits perfectly with IMAC's investment criteria of a progressive media company embracing the digital age. As the entertainment industry has evolved with the advent of digital media, Trinity has developed a new business model to take advantage of the opportunities available and help rights owners commercially exploit their content.'
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