Eros International has joined forces with the Intel Corporation to deliver Bollywood movies on-demand, via broadband to PCs connected to televisions.

The service will be available to Intel Viiv technology-based PC users, with plans to release a pre-DVD online premiere of I See You, a Bollywood film starring Arjun Rampal, within weeks of it global theatrical release on December 29.

Demonstrated at the international Consumer Electronics Show in Las Vegas, the service offers high-definition movies, music videos, day and date premieres and backlist titles available to view from the Web via Intel Viiv to large-screen TVs. Viewers can rent, subscribe, download to own at launch and even download to burn in the future.

According to Kevin Corbett, vice president of Intel's Digital Home Group and general manager of the Content Services Group, 'Intel's goal is to accelerate the availability of broadband-delivered entertainment. With Intel Viiv technology, we're helping to change the economics of distribution and allow more people around the world to enjoy exciting content, irrespective of their physical location.'

Kishore Lulla, Chairman and CEO of Eros, agrees. 'Our effort with Intel will give us the opportunity to serve an even broader audience worldwide, enter new markets and gain new revenue streams while exploring and embracing a variety of exciting new digital distribution technologies.'