The UK/Ireland market hasproven a strong territory for Johnny Cash biopic Walk The Line, however, the true successhas come from
This represented a massive23% of the UK/Ireland total territory gross compared to the 12%-14% that thecountry more commonly accounts for an average movie's gross in the whole territory.With
"Country music and JohnnyCash is much bigger in
Fox launched on 198 printsin the whole of the UK/Ireland territory of which 30% (58) were in
Walk The Line opened top of the
Over its second weekend theIrish figures improved 17% week-on-week, compared to 4% for the territory as awhole, although the film dropped to third on the table due to the half-termopenings of Chicken Little and Big Momma's House 2. Holding third placein its third week with a week-on-week drop off of just 8% Walk The Line then regained the lead of the Irish chart in itsfourth week, despite the launch of Fox's teen-skewed comedy Date Movie, and retained it in its fifthand sixth weeks when Warner Bros' Syriana and Fox's The Hills Have Eyes hit the market.
Significantly Irishaudiences for Walk TheLine have not been limited to merely adult audiences with cinema feedbackto Fox revealing audiences from all age groups are seeing the film.
With a gross, to date, of$14.3m (£8.3m) the UK/Ireland territory is Walk The Line's biggest international territory so far. After six weekson release this figure represented 12% of the North American 17 week total($118.8m). While this appears only marginally ahead of the 10% expectation ofthe UK/Ireland market compared to