She will take up her new post in February.
Jana Bennett has been appointed as president of worldwide networks and global iplayer at BBC Worldwide, the commercial arm of the BBC.
In her new role Bennett will have responsibility for BBC Worldwide’s BBC-branded channels and for BBC Worldwide’s 50% shareholding in UKTV.
She will also be responsible for the global iplayer, BBC Worldwide’s multi-platform distribution strategy for delivering British television content internationally, which is due to pilot in the first half of 2011.
Bennett has been at the BBC for the last eight years, firstly in the role of director of BBC television and then as director of BBC Vision.
John Smith, CEO of BBC Worldwide, said: “Jana’s track record in commissioning and producing world-class content across the whole spectrum of genres is second to none. I have worked with her for many years, and have long harboured a wish to bring her talents into BBC Worldwide. I am delighted she is joining us in a role where her editorial skills, her understanding of what the BBC means, and her knowledge of launching and running successful channels will be harnessed globally.