Series and library movies from Lionsgate and its Starz premium cable network are to become available in India through the SonyLIV VOD service operated by Sony Pictures Networks.
Under a deal between SonyLIV and Lionsgate India, the Lionsgate Play embedded destination will become part of the service next week, offering users more than 500 hours of original series such as Power, Sweetbitter, Vida and the upcoming The Spanish Princess. Also available will be Lionsgate library films including Crash, Are We There Yet? and Chasing Life.
The launch continues the expansion of Lionsgate and Starz platforms around the world. Starzplay channels have recently been launched or announced in the UK, Germany, Canada, Italy, France and Spain and Lionsgate has recently announced major content licensing agreements in Australia and Latin America.
Launched nearly six years ago and claiming more than 81.1m app downloads to date, SonyLIVE offers series including Indian Idol and Kaun Banega Crorepati (Who Wants To Be A Millionaire), sports programming, original web series and movies.
SonyLIV business head Uday Sodhi commented: “We’re incredibly excited to team with a prolific and innovative content powerhouse like Lionsgate. With over 500 hours of premium programming at launch, they bring to our platform a great mix of popular Starz original series and classic Lionsgate catalogue titles sure to resonate with our customers for years to come.”
Lionsgate India managing director Rohit Jain added: “We’re excited to partner with Sony LIV to launch Lionsgate Play in India. Our collaboration is the latest milestone in elevating our brand in India, and we’re delighted to kick off our partnership with a robust portfolio of Lionsgate and Starz programming. Sony India has a reputation for bringing cutting-edge entertainment to Indian audiences, making them the perfect choice for us to deliver some of our most successful premium English-language content. Consumption of English-language content is still at its early stages in this market and, with this collaboration, we’re well positioned to fulfill that latent demand. This is a great starting point for our two companies, and we are excited about the journey ahead of us.”