LoveFilm partners with Sony to bring streaming service to the Sony network media player (Sony SMP-N100).

The new deal allows customers to watch LoveFilm on their TVs.

The partnership follows the subscription service’s October launch on PlayStation 3 and the company’s direct-to-TV rollout which began in March when LoveFilm launched on the BRAVIA Internet Video Service on Sony TVs.

LoveFilm chief marketing officer, Simon Morris, said: “Our aim is to be on as many internet-connected devices as possible giving our members the opportunity to access our offering exactly when and how they want it.”