Charlotte Macleod, founder of UK script development body The Script Factory, is to head the marketing and distribution course at the EU-backed Media Business School.
Macleod, who will oversee the course part time, replaces Jill Tandy of Michael Kuhn's London-based Kuhn & Co. The high-powered course has included speakers such as Working Title Films co-chief Tim Bevan and Paul Oneile, head of sponsors UIP.
"There isn't much training like this aimed at a high level," Macleod said. "People tend to drift into the industry because their mother worked at Working Title. There isn't much formal training."
Held in Ronda, Spain, the programme includes a placement at a UIP office around the world during which candidates must devise a marketing and distribution plan for a film in that territory.
Macleod previously worked for the Independent Feature Project in New York before returning to London to set up The Script Factory with the British Film Institute. Script Factory Masterclasses have included Robert Altman, Gurinder Chadha and Richard Curtis.