Indian company PVR Pictures has hired Deepak Sharmaas as head of worldwide distribution.

With 17 years of experience in film production, distribution (domestic and overseas), acquisition and syndication of films, Sharma joins PVR from his role as executive vice president and director with Zee Entertainment Enterprises Limited where he oversaw film production and distribution.

Uday Singh, CEO, PVR Pictures said, “As we increase our operations in the distribution and production space, overseas distribution would be a natural step ahead. Deepak has rich exposure in production/distribution/exhibition business will help us expanding our international sales and distribution initiatives.”

Ajay Bijli, MD, PVR Ltd.added, “We are operating in an increasingly competitive and dynamic environment, the road ahead is going to be very demanding and exciting hence we are adding impetus to our all round aggressive distribution plans for PVR Pictures.”