Mark Cranwell has been named director of content acquisition of Babelgum, the Internet TV platform.
Babelgum CEO Valerio Zingarelli made the announcement about the newly created post.
Cranwell will lead Babelgum's outreach to producers, film-makers and content creators. He reports to Simon Kenny, the company's head of content strategy and advertising, also based in London.
Cranwell had been director of business affairs for BT Vision.
'Having an executive of Mark's talent even further strengthens our content acquisition team,' Zingarelli said. 'Simon and his team are aggressively pursuing our strategy to provide our audience with content reflecting the variety and richness they expect to find in content online.'