Marketing campaign raises awareness of 28 Days Later

By 2002-11-05T00:00:00

A savvy marketing campaign came up trumps in the UK this week as 20th Century Fox launched British director Danny Boyle's latest film 28 Days Later. The horror title defeated all comers in the country including Hollywood heavyweights XXX and Lilo & Stitch and fellow wide openers Changing Lanes and ...

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