Marketing - How to win friends

By 2007-12-14T00:00:00

The rise of MySpace has propelled social-networking communities into the web stratosphere. Launched in 2003 and sold to Rupert Murdoch's News Corporation for $580m two years later, MySpace's early symbiosis between indie-rock bands and their fans - and the ability for users to personalise their pages - earned it a ...

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