Marketplace: word of mouse marketing

Exit Through The Gift Shop

From Twitter to transmedia content, the fast-moving digital sphere is changing the face of theatrical marketing. But while online spend is rising, traditional media still claims the bulk of distributor advertising spend in the US. Robert Marich explores how the two arenas intersect

SIGN IN if you have an account

Do you want to keep reading?

Register  for free access to five articles a month

Untitled design (14)

Subscribe today and unlock access to:

  • Unlimited film & TV news, reviews and analysis on Screendaily.com                                            
  • All print and/or digital editions of Screen magazine
  • Breaking news alerts sent straight to your inbox
  • Digital festival and market dailies
  • Weekly awards magazines

 

Access premium content Subscribe today

If you have an account you can SIGN IN now