Comic book giant Marvel Enterprises has launched a London-based international division.

The office is headed by Bruno Maglione, who has been named president of Marvel International. He reports to Allen Lipson, Marvel's chief executive for all activities other than consumer products, where he reports to Tim Rothwell, president of worldwide consumer products.

Maglione was previously managing director and senior vice president of Universal Studios Consumer Products Europe & MEA, which he developed. He also oversaw the European licensing program for Universal's Marvel comic adaptation Hulk.

In London, his brief is to develop the company's overall presence in key international markets.