The film, which MD Pictures released on Feb 28, touches on the sensitive subject of polygamy, but rather than courting controversy has been packing theatres in Indonesia. It also attracted the attention of Indonesian president Susilo Bambang Yudoyono who went to see the film along with most of the Indonesian parliament.
MD Pictures is introducing the film to overseas distributors at Cannes and is already in talks to sell it to Turkey and Russia. Producer Dhamoo Punjabi believes it has potential outside Muslim countries as a 'touching and universal love story'.
Based on novel by Habiburrahman El Shirazy and directed by Hanung Bramantyo, it tells the story of an Indonesian Muslim who faces moral dilemmas when he goes to study in Egypt and attracts the attention of four different women.
MD Pictures is also selling Joko Anwar's noir thriller The Secret (Kala) and horrors The Creeping Nurse, A Thousand Doors, The Graveyard Birth and Ghost Under The Bridge.