Greg Dyke, director general of the BBC will be the keynote speaker at next year's MIP TV market 2004, which will be held from March 29 to April 2.
The event will also host the first ever China day on March 31 with two discussions about how to partner with Chinese companies. The MIP China Club will also debut at MIP TV where delegates can meet Chinese and international consultants who will be on hand to advise about Chinese media related subjects.
Interactive content market MILIA will also take place under the roof of MIP TV.
MIPCOM 2003 drew in exhibitors from 49 countries, and 10294 participants from 88 countries according to Paul Johnson, head of the TV Division of Reed Midem.